Insurance & finance ↗
Technology ↗
Publishing ↗01Insurance & finance
SeelDCore businessInsurance, pensions and financial planning. A professional relationship built around people.
SEELD GROUP · ISRAEL
Built on trust.Designed toendure.
A founder-led group bringing together insurance, financial services, technology and independent publishing.
Explore our businesses ↗A LONG-TERM PERSPECTIVE↓
01 / THE GROUP
Distinct businesses.
Shared conviction.
SeelD brings together insurance and financial services, specialist digital ventures and independent publishing. Each business has a clear purpose and a character of its own.
Founded by Shmuel Marciano, a licensed insurance agent and pension planner in Israel, the group draws on experience across financial services, commerce and technology.
Shmuel MarcianoFounder · SeelD Group
02 / OUR BUSINESSES
The SeelD
businesses.
Insurance, technology and publishing.
Explore the companies and projects behind the group.
SeelDCore business02Information infrastructure
InsBaseInformation platformSource-backed insurance and financial information, connected to the client’s own AI.
03Recording infrastructure
insroccRecording platformOriginal call recordings, preserved for insurance professionals.
04Agency management
INSBOOKIn developmentA clearer view of clients, commissions and agency operations.
05Agent operations
in’svoiceA Qlio product moduleVoice and written instructions, translated into structured insurance tasks.
06Client questionnaires
QlioIn developmentThoughtful client questionnaires. Clear information for the next step.
07Travel insurance
CatchDigital serviceA focused digital route to arranging travel insurance.
08Travel insurance
QuwebDigital serviceTravel-insurance information and comparison, with a direct route to insurers.
09Specialist insurance
LennySpecialist initiativeInsurance services for foreign workers and the families who employ them.
10Children’s publishing
SEELD-BOOKSIndependent publisherColouring and activity books that make room for curiosity and imagination.
11Research & development
insbase.io.iResearch initiativeExploring accountable, traceable recommendations.
Our portfolio includes established services and projects in development.
03 / OUR PERSPECTIVE
Close to the work.
Focused on what matters.
Experience first.
Our work begins with the questions clients bring us: what to protect, how to plan and what to do next.
Purpose in every venture.
Each venture addresses a specific need, from preserving a client conversation to preparing the next step in their care.
A longer horizon.
We value the work that follows a decision: implementation, follow-up and the relationships built over time.
04 / A NOTE FROM THE FOUNDER
Experience meets
possibility.
I am an entrepreneur and finance and insurance professional with a hands-on approach to technology.
I work hands-on with AI and automation to build tools for the work I know firsthand.
My vision is to connect our businesses and systems so information moves where it is needed, less work is repeated and more time is spent with people.
Shmuel MarcianoFounder · Entrepreneur · Finance & Insurance
THE VISION01 — 04
One connected group.
A vision for how our people,
information and systems work together.
01 / PEOPLE FIRST
Start with real needs. Give people clearer information and more time for the decisions that matter.
Select a connection to explore the vision
05 / START A CONVERSATION
Let’s start a
conversation.
For business enquiries, collaborations
or an introduction to one of our ventures.